Case Study: Devin’s Participation in Hospital Sampling Program in Bulgaria
Service Type: New Moms Sampling Program
Summary
- Implementation Year: 2022
- Service Type: New Mothers Sampling Program
- Client: DEVIN JSC
- Brand: Devin
- Industry: Bottled Water
- Location: Bulgaria
Introduction
Devin, a leading mineral water company, has reengaged in the Hospital Sampling Program in Bulgaria, aimed at providing new mothers with essential reminders about self-care.
Objectives
- Educate new mothers about the importance of proper hydration.
- Offer high-quality mineral water to new mothers during a critical life-changing moment.
- Validate the effectiveness of the brand’s participation through quantitative research.
Target Audience
New mothers in Bulgaria.
Strategy
Devin’s participation in the Hospital Sampling Program involves providing high-quality mineral water to new mothers, coupled with educational communication emphasizing the significance of hydration for their well-being. The program serves as a platform to deliver crucial reminders and raise awareness about self-care practices.
Results
The positive impact of Devin’s participation in the Hospital Sampling Program has been validated through quantitative research, demonstrating its effectiveness in educating and reminding new mothers about the importance of proper hydration during a critical life-changing moment.
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